Profits is an electronic music duo consisting of Mathew Martini and me. We created three separate music videos for tracks that we produced in Ableton Live.

 

'Monkeys in the Middle" uses 3D modeling and animation to explore themes of virtual reality, the blurring of real and unreal, and the overwhelming, enveloping nature of today’s vast digital landscape. While Monkeys in the Middle was originally named after monkey recordings sampled in the middle of the song, it has come to fittingly describe the sensation of existing in the modern digital media era – the sensation of seeing vast swaths of content every day while never being able to grasp onto it, or comprehend it’s totality and ephemeral nature – as if you are the monkey in the classic keep-away game. The project mostly focused on animals and organic imagery to highlight the contrast between the natural world and the virtual.

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Skills used: Cinema 4D, After Effects, Photoshop